Search engine optimization a.k.a. is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. Let’s break that down and understand what that really means.
Quality of traffic….you can have thousands of visitors to your website, but if Google, Bing or Yahoo tells them you’re a resource for car parts when you’re a computer parts wholesaler, the increased traffic will not help your business.
Quantity of traffic…what will help your business is having the right people directed organically by those search engine results pages (SERPs).
Optimizations…this helps search engines understand your website’s content in order to provide high organic SERP/s rankings so visitors who are looking for products or services you provide can find you.
Oganic = Free
Here are the SEO benefits