Search engine optimization, a.k.a. SEO, is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. Let’s break that down to understand what that really means.
Quality of traffic…. you can have thousands of visitors to your website, but if Google, Bing or Yahoo tells them you’re a resource for car parts when you’re a computer parts wholesaler, the increased traffic will not help your business.
Quantity of traffic…. what will help your business is having the right people directed organically by those search engine results pages (SERPs).
Optimization.… this helps search engines understand your website’s content in order to provide high organic SERPs rankings so visitors who are looking for the products or services you provide can find you.
Organic = Free
Reasons For Investing in SEO
If you want to succeed in terms of online marketing, your business needs to have an SEO strategy. It remains one of the single most important components of any organization’s branding efforts and online presence. Investing in organic SEO is more important now than ever before due to the following reasons:
It’s cost-effective! Compared to the costs associated with other forms of online marketing such as Pay-Per-Click (PPC) advertising, social media marketing (SMM), or purchasing leads for an email marketing program, SEO provides great ROI.
Your website’s content needs periodic revisions! Google and other engines are constantly changing the way they look at websites. Things such as mobile (responsive), social media and security enabled sites are now given high importance in terms of how it impacts your rankings.
The search engine market share is huge! Somewhere between 80-90% of customers now check online prior to making a purchase. If they’re not finding your business, you can bet they are finding your competitors. Without organic SEO in place, people will have a v hard time finding you.
Your competitors are doing it! If you’re not moving forward and improving your ranking position, you’re losing ground to your competitors who are.
Why choose Xedious for an SEO Engagement?
We will take time to carefully understand your industry and competition while we perform a comprehensive review of both your website and web presence. We’ll examine closely your google business and social media presence before implementing strategies to start your SEO campaign. We will work in close collaboration with you to understand your key objectives, including your budget, then adjust our strategy to provide you with the most value for the SEO Engagement. For instance, if you have a modest budget, we can target specific regions with less keywords while still ensuring that our strategy gets your website top rankings in the shortest time frame. Additionally and uniquely, we will transfer our knowledge and expertise to you should you choose to manage your SEO yourself after our initial SEO Engagement.
An Xedious SEO Engagement has three phases.
Strategy Phase: We begin by performing a website analysis, set the project’s objectives and determine the specific keyword that will be optimized.
Implementation Phase: our team will then begin implementing various optimization techniques that are best suited for your website, industry, strengths and competition.
Tracking and Adjustments Phase: as we progress through the Implementation Phase, we’ll continually record and analyze the progress of the project and fine tune it to ensure the desired results.
What does an SEO Engagement Cost?
Unfortunately, there isn’t a simple formula for calculating the cost associated with an SEO Engagement by top keywords. But, we can come up with costs by defining your website’s current rankings, where you would like it to be ranked and in what time-frame (for those keywords).
By analyzing your current rankings by top keywords, defining your objectives and determining your desired timeline, we can calculate a price. There are lots of variables here, and we don’t always know what your competitors are doing, but once we determine your website’s current benchmarks and calculate the amount of work required to reach your target goals, a price quote to achieve them can be provided.