What is a Mobile-Friendly Website?
Generally speaking, a mobile-friendly website is a site that is designed to display properly on smaller screens, such as iPhone or Android smartphones, or intermediate sized tablets. Standard desktop websites do not render well on these devices, whereas a mobile-optimized site adjusts to the smaller screen size and formats the content and interface in a mobile-friendly manner, including:
Larger, easier to read text
Touch-friendly buttons and page elements
Faster download speed
Why is a Mobile-Friendly Website Important?
With more and more visitors accessing your company website on mobile devices, it is important to make sure that all of your visitors have a positive experience, regardless of what type of device they’re using to get there. If your website takes too long to download or is not easy to use on a mobile device, they may move along to a competitor. Having a mobile-friendly website brings with it several key advantages, including:
Improved search visibility
Improved user experience
Increased lead generation
Improved brand identity
As of April 21, 2015, Google began giving preference to mobile-optimized sites (AKA “Mobilegeddon”) in mobile search results. If even a small portion of your target visitors are on mobile devices, this could be quite significant for your online visibility. Ultimately, the better an experience you can provide for your mobile visitors, the better the chance they will convert into new business. You never know where or when your target visitor will arrive on your site, so it is important that your website is ready to work on any device they may be using, wherever they may be.
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